Necessary elements of a Great web site

March 27, 2014
Necessary elements of a Great web site

It is a well known fact that lots of good websites are on the internet – But, there are certain aspects that differentiate a good website from a great one. Users or Consumers want to find the information they need quickly and easily.Good website structure gets you to consider your visitor call-to-action, and encourages you to capture customer data and gain permission to keep in touch with them. It aims to improve your conversion rates and assists with your website visitor analysis. In order to figure out what works and what doesn’t, below you’ll find a list of the 10 critical elements your site should include:

1. Provide ultimate usability: Nothing drives away users faster than a deficiency in the department of usability. Not even a site with an eye-catching design and fantastic services is lucrative enough to hold their focus. As far as great Website Designing is concerned, user experience should be given maximum priority. Visitors should find your site easy to handle, enjoy the trip and be able to receive the desired information in a moment. We have to take care that the resolutions and file sizes are small enough to open quickly.

2. Site Structure: Your site structure needs to deal with both website visitors and search engines. You have to maintain a logical relationship between your web pages to search engines. This way they will be able to extract a larger impression that your site is about a particular umbrella topic.

An important element of your site structure is choosing the right content management system and hosting service. For the vast majority of websites WordPress is an excellent choice as your CMS. Make sure you choose a host which offers one-click WordPress install and has a decent customer service reputation.

3. Market Research & Business Strategy: Make a list of all of your competitors websites. List of their products, services and review their sites ease of use. Benchmark your site against your competitors and make a list of how your site can be better.
Ensure that all the important revenue-generating keys of your existing business are replicated online ” and brainstorm how automation and partnerships can augment your existing business model.

4. Visitor Tracking: It’s essential to insert visitor tracking code on your website at the very beginning ” before you carry out lots of internet marketing activities. You need to know where your visitors are coming from and what theyre doing when theyre on your site. And you need historical data. Install visitor tracking code as soon as you can otherwise you wont be able to analyze the effectiveness of your marketing in the future.
There are quite a few visitor tracking options available, but Google Analytics will do for most. Its easy to sign-up; you just need a Google account. Make sure you insert the code on your site as soon as possible ” you can only get stats from the date that you insert the code.

5. Conversion Rates: Far too often there is too much focus on driving more visitors to your website, and not nearly enough on maximizing conversion rates. One of the most significant benefits of increasing your sites conversion rates is that it increases your average visitor value. And this opens your business up to the possibility of being able to afford to pay for many more visitors.
However, now that there are many more sites online, its important to be able to maximize the impact of as much of the traffic you get as possible. To do this you need to start split testing, and Google Website Optimizer is the place to start.

6. Mobile site: More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. Quick note: Webs websites are automatically converted into a mobile friendly site when you build it.