Importance of Social Media for a website

Comments Off by in Website Development
March 27, 2014
Importance of Social Media for a website

Social media, although a relatively recent strategy is becoming an increasingly important part of any online business, website or client base development platform. Today, every business is using social media services to gain popularity on the web and to generate traffic to the website. Now a days many social media or networking sites, which are used by companies to reach out to a large number of target users. As a result, their businesses are getting hugely benefited. There are more than 200 social media websites, but only some are suitable for promoting businesses.Here is a list of potential benefits:

1. Social relationships: Social media allows you to provide your brand a position and connect with your customers in a unique way. It opens up a channel of communication that doesn’t exist in traditional marketing, and allows you to stick in with all public discussions or with your customers. It is a best place to build customer relationship publicly.

2.  24/7 Support: Social marketing is a process of promoting a website or business through social media channels. It is a good promoting strategy will empower itself. By using a wide variety of community oriented modules, you can have on your site features like: discussion forums, instant messaging, self-organizing interest groups, buddy lists and much more.

3. It lowers costs: Your new contact connections will start to link to content of your site, which will in return bring better search engine rankings. There is a community of people out there that may not be aware of your website, and your motive should be to reach them and it costs nothing.

4.  Stay tuned & provide quality: Attention of your contacts will rise and fall with the quality of the content you provide. You need to have content that is interesting, informative and new. As with all other known marketing channels, you need to underscore your marketing presence with outstanding quality of your product.

5. SEO: I cannot stress this enough. Social media platforms are treated by Google just like any other webpage. Social activity (such as Google+ posts) will appear in SERPs and will allow you to capture real estate that otherwise would have been forfeited to a competitor. Social signals are sent to Google to help determine what pages are being served up in search results. Social media is giving your business the authority Google looks for when ranking pages. I could go on and on (and on…) about how social media benefits SEO- but we don’t have all day.

6. Traffic: When executed properly, social media drives qualified traffic to your website. More qualified traffic = more leads = more business! It’s as simple as that.

7. Brand exposure & marketing: Think of each social media profile as a mini marketing machine. The look and feel of your pages should be consistent with your brand’s image. By using social media you’re getting your name and message out there on a broader scale.

The following statistics will help you to understand better the growing importance of social media among businesses.

  • 54% users have facebook account
  • 13% users are using linkedIn
  • 10% users are active on twitter
  • 8% users have signed up for Google+